The Challenge
Field One Mobile Mechanical is a Strathalbyn operator who brings the workshop to the customer, servicing fleets on-site at the yard, depot or job site. The service was strong and the phone was ringing through word of mouth, but the business had no website and no Google footprint at all. If a fleet manager did not already have the number, Field One did not exist to them online.
What We Did
- Built a complete five-page website from scratch (Home, Services, Service Area, About, Book) on a fast, mobile-first WordPress build
- Wrote positioning around the real value: on-site fleet servicing for businesses that cannot afford downtime
- Created a clean brand in safety yellow and ink navy with Manrope and Source Sans, built to read fast on a phone in daylight
- Set up local SEO foundations with LocalBusiness and AutomotiveBusiness schema, search-led titles and a clean indexable structure
- Mapped a real service area across Greater Adelaide and the Fleurieu with a working Google map
- Added an on-site enquiry form with inbox delivery, a backup log and a sticky mobile Call and Send job bar
The Results
Field One went from no online presence to a fast, clear website that is now turning up in local searches and pulling in organic visits. A business that was invisible online is now the obvious answer when someone nearby searches for an on-site fleet mechanic.
The Fleet Portal App
The website is only half the build. We are also building Field One a fleet maintenance portal where his business customers can see their plant and equipment, service history, maintenance plans and upcoming reminders in one place. Bookings, inventory and invoices live in the same system, so the paperwork side of fleet servicing takes care of itself.
