The Challenge
TARC-AIR are a Mount Barker auto electrical and air con specialist serving the Adelaide Hills. ARC-licensed (AU58387) with a strong local reputation built through word of mouth, but a thin digital presence that did not match the quality of the workshop. Customers searching “auto electrician Mount Barker” or “car aircon repair Adelaide Hills” were either not finding them at all or bouncing because the online experience felt out of step with the trade.
What We Did
- Brand identity refresh including logo direction, palette and typography that travels across signage, vehicle branding and digital
- Custom WordPress theme built specifically for the trade, no bloated page-builder templates
- Workshop Software booking integration so customers can request a booking from any service page in two clicks
- Local SEO foundations targeting Mount Barker and surrounding Adelaide Hills suburbs for both auto electrical and aircon search terms
- Mobile-first responsive layout because most trade searches happen on phones at the side of the road
- Schema markup for AutomotiveBusiness so Google understands the service area, hours and licence credentials
The Results
TARC-AIR launched with a brand that finally matches the quality of their workshop work, an online booking pipeline that takes the friction out of phone-tag plus a search foundation built for the suburbs that matter. The site positions them clearly as the specialist auto electrical and aircon shop in the Hills, not just another mechanic.